The central theme behind the city’s successful bid, “Live Design. Transform Life”, focused on the role that design can play in social transformation in the city. It sets the tone and will now form the foundation for the development of an inspiring programme of World Design Capital-themed events and projects.
Under the overarching theme, four themes have been developed to bring clarity and simplicity to the process of submission and curation of proposals – and later, to help to allocate content and to attract potential sponsors to the various platforms and WDC 2014 Signature Events.
The themes are also designed to ignite the imagination of the public, and to contribute towards a greater understanding of the multi-faceted nature of design.
The themes are:
African Innovation. Global Conversation
African ideas that speak to the world
Bridging The Divide
Design that reconnects our city and reconciles our communities
Today For Tomorrow
Sustainable solutions for people and planet
Beautiful Spaces. Beautiful Things
Inspiring architecture, interiors, food, fashion, jewellery, craft, art and creativity